SignsIRL Privacy Policy

Last Updated: [Insert Date]

SignsIRL, Inc. and its affiliates, subsidiaries, successors, and assigns (“SignsIRL,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you access or use our website, applications, marketplace, software, communications, forms, maps, payment tools, listing tools, campaign tools, support services, and related services.

This Privacy Policy applies to Hosts, Advertisers, Scouts, agencies, property owners, business users, visitors, account holders, and other users of the SignsIRL services.

By using SignsIRL, creating an account, submitting a Listing, requesting a Campaign, submitting a Scout location, uploading Creative, contacting us, or otherwise using our services, you agree to this Privacy Policy.

1. Overview of SignsIRL

SignsIRL is a marketplace that connects people and businesses with unused or underused real-world visibility to advertisers who want to place temporary physical advertising, sponsorship, promotional, or campaign content.

Because SignsIRL operates a location-based advertising marketplace, we collect information about users, properties, listings, campaign requests, advertising Creative, communications, payments, map activity, Scout submissions, and marketplace interactions.

2. Information We Collect

We collect information directly from you, automatically through your use of the services, from other users, from third-party service providers, and from publicly available sources.

2.1 Account Information

We may collect:

2.2 Host Information

If you are a Host or potential Host, we may collect:

2.3 Advertiser Information

If you are an Advertiser, agency, sponsor, or campaign buyer, we may collect:

2.4 Scout Information

If you act as a Scout or submit potential locations, we may collect:

Scout submissions may include information about properties that are visible from public areas or submitted by users who believe the property may be suitable for SignsIRL. Scout submissions do not guarantee approval, compensation, or listing publication.

2.5 Location, Map, and Property Data

Because SignsIRL is a location-based marketplace, we may collect and process:

Some location data may come from users, public sources, mapping providers, government records, property databases, third-party data vendors, or automated tools.

2.6 Creative and Campaign Content

We may collect:

2.7 Payment and Payout Information

We may collect payment and payout-related information, including:

We may use third-party payment processors. We may not receive or store complete credit card or bank account details, depending on the processor and payment method used.

2.8 Communications

We may collect and store communications involving SignsIRL, including:

Where permitted by law, we may record or monitor communications for quality, safety, dispute resolution, training, legal compliance, fraud prevention, and marketplace support.

2.9 Device, Usage, and Technical Information

When you use SignsIRL, we may automatically collect:

2.10 Information from Third Parties and Public Sources

We may collect information from:

3. How We Use Information

We use information to operate, improve, protect, and grow SignsIRL.

This includes using information to:

4. How We Share Information

We may share information as described below.

4.1 With Other Marketplace Users

We may share information between Hosts, Advertisers, Scouts, agencies, and other users when necessary to operate the marketplace.

For example:

We may limit exact addresses, Host contact information, private property notes, payout information, and other sensitive details until a legitimate marketplace need exists.

4.2 With Service Providers

We may share information with vendors and service providers that help us operate SignsIRL, including providers for:

These providers may process information on our behalf or under their own terms, depending on the nature of the service.

4.3 With Mapping and Location Providers

We may share or process location-related information through third-party mapping providers. Map features may involve address searches, coordinates, map pins, geocoding, Street View imagery, aerial imagery, routing, or location suggestions.

Your use of mapping features may also be subject to the terms and privacy policies of the applicable mapping provider.

4.4 With Payment Processors

We share payment, billing, payout, transaction, tax, and identity information with payment processors and financial service providers as needed to process payments, payouts, refunds, chargebacks, fees, and tax reporting.

4.5 With Business Partners and Vendors for Campaign Fulfillment

For approved Campaigns, we may share relevant information with printers, installers, designers, photographers, property representatives, field vendors, proof-of-performance vendors, or other fulfillment partners.

This may include Creative files, installation instructions, Placement location, Host rules, access details, campaign dates, and contact information.

4.6 For Legal, Safety, and Compliance Reasons

We may disclose information if we believe disclosure is reasonably necessary to:

4.7 Business Transfers

If SignsIRL is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, information may be disclosed, transferred, or sold as part of that transaction.

4.8 Aggregated, De-Identified, or Anonymized Information

We may create and use aggregated, de-identified, or anonymized information for analytics, research, marketplace insights, benchmarking, product development, advertising products, investor materials, sales materials, and other lawful business purposes.

For example, we may analyze marketplace demand by city, average pricing by Placement type, advertiser category trends, campaign performance benchmarks, or Host availability patterns.

5. Public and Semi-Public Listing Information

SignsIRL Listings are intended to help market real-world advertising opportunities. Some Listing information may be publicly visible or visible to logged-in users, Advertisers, sales prospects, Hosts, Scouts, or service providers.

This may include:

SignsIRL may choose to hide or limit exact addresses, Host identity, Host contact information, private access notes, payout information, and sensitive property details until appropriate.

Hosts should not submit information they are not authorized to share.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, session replay tools, SDKs, analytics tools, advertising identifiers, and similar technologies.

These technologies may be used to:

You may be able to manage cookies through your browser settings, device settings, cookie banner, privacy controls, or other tools we provide.

Some features may not work properly if cookies are disabled.

7. Advertising and Analytics

We may use analytics and advertising tools to understand how users find and use SignsIRL, measure marketing performance, retarget visitors, improve our services, and promote SignsIRL to potential Hosts, Advertisers, Scouts, and partners.

These tools may collect or receive information from our Site and elsewhere on the internet and use that information to provide measurement services or targeted advertising.

Depending on your location, certain advertising or analytics activities may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws. Where required, we will provide applicable privacy choices.

8. Communications, Calls, Texts, and Emails

By providing your contact information, you agree that SignsIRL may contact you about your account, Listings, Campaigns, Scout submissions, Host approvals, Creative approvals, payments, support, security, policy updates, and related services.

Where permitted by law and with any required consent, we may also contact you for marketing or promotional purposes by email, call, text message, or similar channels.

If you submit a form, request information, check availability, create an account, submit a Listing, submit a Scout location, or request a Campaign, you may receive marketing and non-marketing communications from SignsIRL or parties acting on our behalf. Message and data rates may apply. Consent to marketing communications is not a condition of purchase where prohibited by law.

You may opt out of marketing emails by using the unsubscribe link or other instructions in the email. You may opt out of marketing text messages by replying STOP where available. You may still receive transactional, account, legal, security, payment, and service-related communications.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, use, loss, misuse, disclosure, alteration, and destruction.

No website, application, marketplace, payment system, communication channel, or storage system is completely secure. We cannot guarantee absolute security.

You are responsible for protecting your account credentials and notifying us promptly if you believe your account has been compromised.

10. Data Retention

We retain information for as long as reasonably necessary to provide the services, operate the marketplace, comply with law, resolve disputes, enforce agreements, prevent fraud, maintain security, process payments, support tax and accounting obligations, maintain business records, and improve the Services.

Retention periods may vary based on the type of information and the reason it was collected.

For example, we may retain:

We may retain aggregated, de-identified, or anonymized information indefinitely where permitted by law.

11. Your Privacy Choices

Depending on your location and applicable law, you may have rights to:

To submit a privacy request, contact us at:

Email: [privacy@signsirl.com]
Mail: [Insert Legal Mailing Address]

We may need to verify your identity before fulfilling a request. We may deny or limit requests where permitted by law, including where information must be retained for legal, tax, security, fraud prevention, dispute, contractual, or marketplace integrity reasons.

12. State Privacy Rights

Certain U.S. state privacy laws may provide additional rights to residents of those states.

If applicable, SignsIRL will provide required notices, rights, opt-outs, and appeal processes. This may include rights relating to access, deletion, correction, data portability, targeted advertising, sale or sharing of personal information, profiling, and sensitive personal information.

If we provide a “Your Privacy Choices” or similar link, you may use that link to exercise applicable opt-out rights.

13. California Privacy Notice

If you are a California resident, this section provides additional information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Categories of Personal Information We May Collect

We may collect the following categories of personal information:

Sources of Personal Information

We may collect personal information from:

Purposes for Collection and Use

We use personal information for the purposes described in this Privacy Policy, including providing the Services, processing Listings and Campaigns, payments, security, legal compliance, customer support, marketing, analytics, marketplace improvement, and dispute resolution.

Disclosure of Personal Information

We may disclose the categories of personal information listed above to:

Sale or Sharing

SignsIRL does not sell personal information for money.

However, some uses of cookies, analytics, advertising pixels, retargeting tools, or advertising partners may be considered “selling” or “sharing” personal information under California law or similar state privacy laws. Where required, we will provide a method to opt out.

Sensitive Personal Information

We do not use sensitive personal information for purposes that require a right to limit under California law unless we provide the required notice and choice.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

14. Children’s Privacy

The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take appropriate steps to delete it.

Users must be at least 18 years old to create an account or use marketplace features.

15. International Users

SignsIRL is operated from the United States. If you access the Services from outside the United States, you understand that your information may be processed, stored, and transferred in the United States or other countries where our service providers operate.

Privacy laws in those countries may differ from the laws where you live.

16. Third-Party Links and Services

The Services may contain links to third-party websites, applications, tools, maps, payment processors, advertisers, vendors, or services.

This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices, security, content, or policies of third parties.

You should review the privacy policies of any third-party services you use.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you by posting the updated policy, updating the “Last Updated” date, sending an email, providing an in-app notice, or using another reasonable method.

Your continued use of the Services after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

18. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:

SignsIRL
[Insert Legal Mailing Address]
Email: [privacy@signsirl.com]
Support: [support@signsirl.com]